RewriteCond %{HTTP_HOST}   !^$
RewriteCond %{HTTP_HOST}   !^www\.          [NC]
RewriteCond %{HTTP_HOST}   (.+)$
RewriteRule ^(.*)          http://www.%1/$1 [L,R=301]
 

 User-agent: *
Disallow: /*route=account/
Disallow: /*route=affiliate/
Disallow: /*route=checkout/
Disallow: /*route=product/search
Disallow: /*route=product/category
Disallow: /index.php?route=product/product*&manufacturer_id=
Disallow: /catalog
Disallow: /download
Disallow: /system
Disallow: /*?sort=
Disallow: /*&sort=
Disallow: /*?order=
Disallow: /*&order=
Disallow: /*?limit=
Disallow: /*&limit=
Disallow: /*?filter_name=
Disallow: /*&filter_name=
Disallow: /*?filter_sub_category=
Disallow: /*&filter_sub_category=
Disallow: /*?filter_description=
Disallow: /*&filter_description=
Disallow: /*?filter_params=
Disallow: /*&filter_params=/
Disallow: /*?tracking=
Disallow: /*&tracking=
Disallow: /cart/
Disallow: /login/
Disallow: /forgot-password/
Disallow: /create-account/
Disallow: /compare-products/
Disallow: /search/
Disallow: /newsletter/
Disallow: /contact-us/
Disallow: /request-return/
Disallow: /order-history/
Disallow: /wishlist
Disallow: /brands
Disallow: /specials
Disallow: /vouchers
Disallow: /*?page=
Disallow: /*&page=
Disallow: /account
Disallow: /affiliate
Disallow: /checkout/

Sitemap: _http://www.strazh.com.ua/index.php?route=feed/google_sitemap

User-agent: Yandex
Disallow: /*route=account/
Disallow: /*route=affiliate/
Disallow: /*route=checkout/
Disallow: /*route=product/search
Disallow: /*route=product/category
Disallow: /index.php?route=product/product*&manufacturer_id=
Disallow: /catalog
Disallow: /download
Disallow: /system
Disallow: /*?sort=
Disallow: /*&sort=
Disallow: /*?order=
Disallow: /*&order=
Disallow: /*?limit=
Disallow: /*&limit=
Disallow: /*?filter_name=
Disallow: /*&filter_name=
Disallow: /*?filter_sub_category=
Disallow: /*&filter_sub_category=
Disallow: /*?filter_description=
Disallow: /*&filter_description=
Disallow: /cart/
Disallow: /login/
Disallow: /forgot-password/
Disallow: /create-account/
Disallow: /compare-products/
Disallow: /search/
Disallow: /newsletter/
Disallow: /contact-us/
Disallow: /request-return/
Disallow: /order-history/
Disallow: /wishlist
Disallow: /brands
Disallow: /*?page=
Disallow: /*&page=
Disallow: /specials
Disallow: /vouchers
Clean-param: tracking
Clean-param: filter_name
Clean-param: filter_sub_category
Clean-param: filter_description
Clean-param: filter_params
Clean-param: filter_tag
Disallow: /account
Disallow: /affiliate
Disallow: /checkout/

Host: www.strazh.com.ua

Sitemap: _http://www.strazh.com.ua/index.php?route=feed/google_sitemap

1) H1 у нас уже прописан при создании категории.

2) Видимый текст в разделе сайта - абзаца на 2, далее делаем так:

<p>
 Первый абзац текста </p>
<p>
Второй абзац текста
<label class="spoiler_title">далее</label> </p>

<div class="spoiler_block">
Тут теги h2- h3 (если исправить верстку, то можно сделать теги h2-h6) и полный текст в ставленной парой картинок, которые имеют alt и title, согласные продвигаемому КС
и закрываем
</div>

CSS для spoiler_block - зависит от Ваших желаний